By Akansha Srivastava

The Delhi High Court has ruled that the "Jindal Steel-the Steel of India" campaign is prima facie an act of stealing the idea presented by its creative agency, Wieden + Kennedy.

The agency had moved the court after BJP leader and Kurukshetra Lok Sabha candidate Navin Jindal-owned Jindal Steel released a campaign earlier this year in March alleging copyright infringement and dishonouring the service agreement.

"The launch by the respondent (Jindal Steel) of the new campaign prima facie seemed to be substantially based on a similar theme, expressed through a montage of sequential images and videos stitched together by a soundscape of steel," the Delhi High Court said in its April 24 order, adding that the choice of elements from the elements bucket provided by the petitioner (Wieden + Kennedy) to the respondent are substantially the same.

Wieden + Kennedy India had submitted evidence before the court to show how Jindal Steel used the same set of examples through a sequence of images.

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