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By Niraj Sharma
A large number of news channels who are members of the News Broadcasters and Digital Association (NBDA) have opted out from the proposed release of 13-week historic data for the news genre, when the ratings resume after a 17-month hiatus.
However, a few channels have not exercised their right to opt-out, sources across news networks have confirmed.
BestMediaInfo.com is withholding the names of the channels that have opted out.
It should be noted that data for the channels that have opted out will be clubbed together as “Other Channels” to ensure the estimates for Total TV or Total News remain unchanged from previously released data.
Read full story here- https://bestmediainfo.com/2022/02/many-nbda-members-opt-out-from-13-week-historic-data-to-be-released-by-barc-india/