By Akansha Srivastava

As the advertisers are eyeing to ride on the general elections, especially during the week-long period including exit polls to counting day and government formation, news channels have upped their ante to corner a larger share of the advertising spends.

Speaking with BestMediaInfo.com, Mitul Sangani, CEO of Indian-language businesses at Network18, said that Newtwork18 offers unparalleled reach with 20 national and regional news channels under one umbrella.

"This is our USP. All our channels are in the top league with an unparalleled reach. I think that is something which the brands want to leverage," Sangani said.

While the network has locked in most of the sponsorship, it is throwing its might to make the most of the last leg – from exit polls to government formation when more and more advertisers are expected to be present on the news channels.

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