Small Industries Development Bank of India under J&K Tourism Intervention Cluster Program organized a day long “Capacity Building Program of staff of budgeted Hotels” which was inaugurated by Director Jammu and Kashmir tourism department Kashmir held on Wednesday in Srinagar.

The event was held in the conference hall of JK Tourism department at TRC where Faz Lul Haseeb, Director Tourism, Kashmir was chief guest of the event who appreciated the role of Small Industries Development Bank of India for organizing such an event in Srinagar.

In this program 300 existing staff from budget hotels will undergo capacity building training for 03 Days post which they will be certified by Institute of Hotel Management, Srinagar though an assessment.

This initiative of Small Industries Development Bank of India will be a model for sustainable tourism in its JK Tourism Intervention Cluster Program.

The aim is to align J&K tourism to good practices of service standards. The program was virtually joined by the guest of honor, Dr.S S Acharya, CGM, SIDBI. Dr Acharya motivated the participants to optimize learnings from the program to better their personal and professional capabilities to exceed customer expectations.

The customers should go back with an ‘experience’ to share with others that shall result in enhanced tourist inflow.

Mr. Faheem Qureshi, Founder & Director, Stay Pattern Hospitality Services  thanked Small Industries Development Bank of India for choosing Stay Pattern Hospitality Services as a training partners for this great initiative.

Stay Pattern has been an expertise in consulting hotels for settings up the standard operating procedures for many hotels across valley. For this event Stay Pattern have onboarded the valleys best and renowned trainers who have an expertise of more than a 02 decade in the industry. The event will cover most of the essential topics with respect to enhancing skills that are required in day to day operations of existing hotel staff. Topics like waste Management & sustainability tourism will be some of the key focus topics.

The program was attended by other dignitaries including Dr Alyaz Ahmed Nasir (JKAS)– Dy.Director Tourism, Registration, Bashir Ahmed (JKAS) General Manager Adm, J&K, JKTDC, Shabir Ahmed Qazi – IHM, Principa