Jisoo of BLACKPINK Launches Solo Agency BLISSOO: A New Chapter Begins

Jisoo from BLACKPINK has officially announced the establishment of her own agency, BLISSOO, dedicated to her solo endeavors. Confirming the reports on February 21, Jisoo took to Instagram to share her excitement, stating, "Hello, this is Jisoo. I’m excited to share my new start with BLISSOO." She expressed her commitment to spreading joy and happiness through her unique endeavors and urged fans to continue supporting both her solo journey and BLACKPINK as a group.

Sharing BLISSOO's mission statement, Jisoo emphasized the agency's goal of transcending genres and fields to share the happiness she creates in her own distinctive way. Alongside the announcement, Jisoo launched BLISSOO's official website and social media accounts, including Twitter, Instagram, and YouTube.

While Jisoo's solo activities will be managed by BLISSOO, it's worth noting that she and the other BLACKPINK members renewed their contracts with YG Entertainment last year, signifying that group activities will still be under YG Entertainment's management.