Jio is one of India's largest telecommunication companies that has played a significant impact on revolutionizing India’s digital ecosystem.

In India, it was very difficult for us that we could attach everyone with high-quality connectivity at the most affordable price. Then Jio rolled out for commercial launch in September 2016  now has a full of a life subscriber base of 398.31 million.They have given rise to a revolution in the digital world by providing the cheapest 4G data and free voice call plans. Jio with its cut-throat pricing and latest technology swept away most of the telecom industries.

In September 2020, Reliance Jio dominated with a 35% market share in terms of the total market share of subscribers and dominated among all its existing players, this was due to Jio's advantages

Jio has truly transformed the lives of millions of Indians.
It was due to the Business strategy of Jio that give them the biggest success in just a few years. Their strategy includes 5 key components that were sufficient for them to boost their business and to maintain their customers creatively and cost-effectively.
Reliance Jio’s business strategy uses the AARRR strategy

Acquisition: people visit your website.
Activation: They have a great experience.
Retention: Users come back.
Referral: Users invite others.
Retention: Users buy your product.

Jio became the first-ever telecom company to provide 6 months of free service to customers. Jio gained more than 300 million active subscribers in just two and a half years into the business. The unlimited high-speed, 4G data with unlimited calling was unimaginable to the customers and this helped them to boost their business.
Their target audience became the ones having SmartPhone, using 4G internet connection and industries which require the use of digital technology.
Jio has a fantastic digital marketing presence across most platforms, all due to its brilliant strategy and trendy campaigns. They are active on many social media platforms like Instagram, FB, YouTube, Twitter so, Jio has an impressive digital strategy in place.

Jio has made the greatest impact on bringing about the digital revolution in India.