By Archana Raj

Embracing the anime fandom in India, most recently, McDonald's launched a limited-time Savory Chili Sauce, collectibles, manga-themed packaging, and even went on to create an anime-themed restaurant called 'WcDonald's' along with four anime- based ad films.

Last year, the language app Duolingo and the Netflix of anime, Crunchyroll, partnered to roll out language lessons with iconic phrases from fan-favourite anime shows such as "Naruto" and "Dragon Ball Z".

Companies like Bewakoof and others, including local shops, have started selling anime merchandise t-shirts, and they have achieved significant success.

Banking on insights into the growing popularity of anime in pop culture, globally, brands like Sailor Moon, Jimmy Choo, Pokémon, Converse, and even unexpected sectors such as tourism, education, government, and B2B have shown interest in anime.

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