Fast fashion brands continue to innovate to serve ambitious Indian consumers, large and small, leading to an increase in textile waste. "In response to fast fashion and its waste, the concept of upcycling textile waste has begun to permeate many layers of the fashion world," said venture Iro Iro, who treats textile waste in waste. Bhavya Goenka, who manufactures lost textiles, said. .. “The fashion industry presents a linear business model for Manufacturingusedispose, which clearly contributes to environmental pollution, but there are also significant untapped opportunities,” Goenka said. .. Iro Iro works with other companies to recycle waste into fashion and interior textiles through a recycling system that facilitates the repair, recycling and reuse of products and materials. "So far, we have recycled over 10,000 kg of textile waste," she added. According to a 2019 McKinsey report, there is also growing interest in rentals and second-hand clothing, and the resale market could be larger than fast fashion in 10 years.
Sustainability ideas can not only be implemented by manufacturers, but also depend on the customer's awareness of their choices, Rawat said. "The idea of ​​a closed system is to work towards sustainability through resource efficiency, renewable fuels, and raw materials that can only be a gradual step in the positive direction."
IndiaSpend sustains H & M and Zara. We asked for comments on our commitment to possibilities. H & M has more than 50 retail stores and Zara has more than 22 stores. We will update the story as soon as we receive a reply.