By Archana Raj

In the world of advertising, telling the difference between 'zabardast humour' and 'zabardasti ka humour' is really important, as pointed out by an advertising expert.

Finding the sweet spot between entertainment and persuasion in ads is like walking a tightrope. Overdo the humour, and the message drowns in laughter; ignore it, and risk blending into the ad clutter. Therefore, wielding it effectively demands skill.

Ashish Khazanchi, Managing Partner at Enormous, stated that many advertisements resort to forced humour, incorporating funny-looking faces. Therefore, the attempts at humour fall flat 99% of the time.

Azazul Haque, Chief Content Officer, shared with BestMediaInfo.com, "When everyone's cracking jokes, you won't laugh anymore." Secondly, he observed that when humour saturates everything, consumers may no longer find it amusing.

Read Full Story https://bestmediainfo.com/mediainfo/advertising/heres-how-brands-can-infuse-zabardast-and-not-zabardasti-ka-humour-in-ads-4538677