Is your hair feeling dry and lifeless? I feel you! Dryness can be caused by a variety of factors, from heat styling and chemical treatments to environmental stressors like pollution and hard water. But don't worry, i have got you covered!

1 MOISTURE MATTERS - Understanding the Causes of Hair Dryness. Hair dryness is a common issue that can affect people of all ages and hair types. It occurs when the hair shaft does not retain enough moisture and lacks natural oil, which can be caused by a variety of factors such as environmental factors, hair care practices and genetics, making it appear dull, frizzy, and brittle.

Let's understand SCIENCE - The science behind hair dryness is related to the hair's structure and the way it interacts with external factors.

Hair has three layers: medulla, cortex, and cuticle. Medulla is the inner me layer, cortex gives color and strength, cuticle protects from damage. When the hair is exposed to heat, chemicals, or other damaging agents, the cuticle can become damaged or stripped away. This can cause the cortex to become dehydrated and lose its natural oils, leading to hair dryness.

Use all natural ingredients and say goodbye to dryness 👏