Google's decision to remove the apps of ten Indian companies, including well-known matrimony apps like Bharat Matrimony and job search app Naukri, has escalated tensions over service fee payments in one of its rapidly growing markets. This move comes amid longstanding protests from Indian startups against Google's in-app fee charges, which the tech giant defends as essential for fostering the Android and Play Store app ecosystem.

Matrimony.com's founder, Murugavel Janakiraman, described the situation as dire, emphasizing the potential impact on India's internet landscape, especially for matrimony services. The removal of these apps, including Info Edge's Naukri and 99acres, has sparked concern among stakeholders, leading to fluctuations in stock prices.

The core of the dispute revolves around Google's imposition of service fees on in-app payments, despite earlier antitrust orders to revise its fee structure. Google argues that such charges are necessary for maintaining a fair ecosystem, highlighting the necessity of compliance among developers. However, the move has reignited debates surrounding Google's dominance in India's digital market and its influence over app developers.