I researched on Zomato, an Indian multinational restaurant aggregator and food delivery company.

Based on my research, the most common Goals and pain points were:-

Goals:-
1)To start cooking for herself, and experiment with new things that result in it better taste and fitness.
2)Due to an extremely occupied schedule, prefers food at the scheduled time.
3)Live tracking.

Pain points:-
1) To find out the best restaurant for a particular dish, have to go through a lot of reviews, which is quite time-consuming.
2)At times the way the food had been displayed on images on the restaurant menu is either a sham or mock-up. Creates trust issues.
3)The coupon code system is quite infuriating at times.
4)Delivery charges are quite high at times

And preferred channels according to demand are:-
Online and social Media
Referral
Guerrilla efforts & PR
Traditional Ads