First things first: what is fast fashion exactly? 🤔

Well, fast fashion produces stylish clothing that is viewed as disposable and marketed at unsustainable low prices.🎀

Most fast fashion firms prioritize low prices and quick manufacturing above considering the environment and garment workers.

However, as is well known, there are two sides to every story, and fast fashion is no exception.

First of all, why should we not put a ban on it?

The straightforward explanation is that fast fashion allows consumers to get the clothing they want, when they want them. Additionally, it has reduced the cost of clothing—and not just any clothing, but creative, fashionable, and inventive clothing.

However, in terms of its negative impacts, there are several to list

They have an impact on the user's mind.

They take advantage of social media algorithms to influence the purchasing patterns of young people, which frequently has a negative impact on their mental health: users are encouraged to purchase clothing in order to cope with feelings of inadequacy or a lack of tribal membership. and may God forbid someone see them wearing the same #OutfitOfTheDay twice!

In addition to the user's personal drawbacks, it has a disastrous effect on the environment, generating massive amounts of garbage and contaminating synthetic materials.

Finally, the crucial question: What should we do now?

In order to lessen these effects, the fashion industry must undergo significant transformation. This includes adopting sustainable supply chain procedures and changing customer behavior to buy fewer clothes and wear them for longer.