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The problem starts when they’re equated with the ‘god’ status
In the money driven world of sports, it is very difficult to voice an opinion that risks antagonising anyone.
An athelete typically is poorly educated since sports training takes precedence early on.
An athelete typically has a playing life of around a decade after which the earning potential goes down drastically.
In that period, it's rare to find someone who is highly aware of societal issues and even harder tto find one who is willing to risk millions of dollars by taking an action that may offend people or alienate advertisers.
The fault is with fans who think just because a player is great on the field, he/she/they will be great off it as well.