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By BestMediaInfo Bureau
The sports broadcasting landscape is seeing paradigm shifts across the world, driven by profound, irreversible and far-reaching forces, created by rapidly evolving consumers and consumption-altering technology, said Sanjog Gupta, Head of Sports Disney Star, during the SVG Summit held on April 30, 2024.
Star Sports hosted the SVG Summit in Mumbai, marking the first time this event was held in India.
Emphasising the trends that are reshaping sports broadcasting in India, he categorised them into the "4Ds of media disruption."
1. Disaggregation of attention
Read Full Story https://bestmediainfo.com/mediainfo/television/factors-causing-a-paradigm-shift-in-sports-broadcasting-in-india-4527910
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