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"If you're new to event marketing, try to develop a model or 'working prototype' for your events to get feedback on and, thereafter develop. Think about it as though you are developing a product for your audience: product, packaging, and placement. See what works for your audience and keep improving."
From 'EVENT MARKETING GUIDE: Journey of an Event Marketer'
Available on Amazon: https://amzn.eu/d/bb1tSBM
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