Event Marketing: It’s All About the Experience: Events as Intangible Products

In event marketing, you often find yourselves immersed in the intricacies of planning, promoting, and executing. But what if you shift your focus and perspective slightly? What if, instead of focusing solely on the event as a standalone entity, you view it as a product in its own right?

Events as Experiences

Consider this: events are intangible. After your event is over, attendees don't leave with a physical product of the event. What they do take away, however, is the experience.

You can think of the experience as the product. An intangible product.

It's the memories forged, the connections made, and the emotions stirred that become the true currency of your endeavors.

Full article: https://shareyaarnow.substack.com/p/event-marketing-its-all-about-the

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