Some of these digital marketing job requirements are getting waaay out of hand

I just saw a job posting from a company looking for a digital marketer with the following requirements:

- Analytics and insights knowledge.

- Conversion rate optimization skills.

- Content creation, both visual and written.

- Website management skills, Wordpress.

- SEO skills, both written and technical.

- Digital advertisement skills; Google, Meta, Linkedin and TikTok.

- Lead generation skills, both online and offline.

- Marketing automation / CRM skills, Hubspot.

Forget the T- or V-shaped marketer, we are now looking for the E (as in everything) shaped marketer🤐.

But honestly, who could expect one person to be able to successfully handle this workload?

Business owners, be smart! Hire for your most critical needs and build more capability with new hires down the line or get precise expert help from an agency for the rest.