Cleansing routines have long been the mantra for good health; we go to great lengths to look and feel clean, inside and out. The recent obsession with detoxing our system is in line with that. Celebrities and social media influencers commonly extol the virtues of following a detox regimen. These influencers also either promote detoxifying products (juices, teas, elixirs, whatnot) that are on the market, or go on to launch their own wellness brand. Gwyneth Paltrow’s Goop is one such example.

Detox programmes promise an array of benefits: glowing skin, clearing of acne, shrinking of the stomach, weight loss, better sleep, increased energy levels, and of course, the extraordinary feeling of being pure and clean.

The tall claims tempt any health-seeking individual to give it a try. It’s likely that you have, at some point, been tempted by the promise of some type of detox diet.

The Detox Design

Most detox programmes typically run for 3 days, where meals are strictly replaced by liquids. The liquid diet is composed of vegetable and fruit juices with either a dash of lemon juice or some apple cider vinegar to promote the cleansing action.

Why do people report feeling good when on a detox diet?

Primarily, it is because when you embark on a detox programme, you are eliminating the problematic foods (junk food, ultra processed food, sugary food) that you otherwise routinely consume.

The feel good effect comes from what has been removed from the diet rather than from what is being consumed. Anyone eating an excess of sugar will experience a slump once the blood sugar slides back down. When you replace the foods that typically spike the blood sugar, like breads and pastries, with fruits and veggies, you are bound to feel better.

Another reason for why people think detox diets work is the placebo effect. Once you’re convinced that the cleanse is beneficial, you’re likely to feel better when you do it.

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