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By BestMediaInfo Bureau
BARC India’s Chief of Measurement Science and Business Analytics Derrick Gray has stepped down after spending about six years with the joint industry body set up for the television audience measurement.
He had joined BARC in August 2018.
Gray is currently serving his notice and will be with BARC till the end of May 2024, sources informed BestMediaInfo.com.
At BARC, Gray oversaw the Measurement Science, Business & Market Analytics, and Product Leadership & Excellence (Linear and Digital) departments.
He was responsible for the scientific integrity and robustness of all of BARC India's audience estimates and products.
Read Full Story https://bestmediainfo.com/2024/03/derrick-gray-resigns-as-barc-india-chief-of-measurement-science-and-business-analytics
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