By BestMediaInfo Bureau

Looking back at the journey, the promise of women reshaping industries like advertising, media, and communications is clear. Yet, there's a persistent challenge: out of all the people working in these fields, only 37% of women are in leadership roles, compared to 63% of men. These numbers come from the 2022 Global Gender Gap Report by the World Economic Forum.

This isn't a mere tale of disparity. It's an evolving saga where women transcend their roles as contributors to become conductors of transformative change. Beyond the hustle of scaling businesses and addressing societal concerns, women in leadership roles orchestrate a unique symphony in creative, HR, media, and solution-oriented advertising functions. Their leadership style is a harmonious blend, infusing sensitivity, empathy, and compassion to counter the inherent chaos in these domains.

We are shifting the narrative to the vibrant landscape of Indian agencies where culture, expectations, and personal goals mix. Women's leadership has a big impact but is also tough. We have seen many experiencing an accelerated career start but often need more timed interventions to hit a stage of stagnation or unstructured growth. For example, if we were to analyse a general pattern among independent agencies in India, we see on average 60 hires from campus placements in an agency of which more than 40 are women. But when you double click on the journey from there on, of the 40 maybe 4 end up taking on serious leadership roles later in life. While skilled at crafting a balanced work culture, the path to success seems custom-tailored for a select few, leaving the majority navigating uncharted territories.

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