Ever miss the sounds of the library ?The turning of books?
Miss the sounds of the café ?With people bustling and coffee frothing?

Well, during the pandemic ASMR had begun replacing the real-life experience of libraries, cafes and offices. YouTube has been booming with ASMR videos helping people focus, improve productivity and relieve anxiety.

So, what is ASMR?

ASMR or autonomous sensory meridian response are a range of sounds and visuals. They range from page turning, to keyboard tapping, pen scratching on paper, crinkling and rain drops. These ASMR sounds have taken up place in people’s lives, helping some deal with depression and improve productivity.

Although there hasn’t been intensive research on ASMR – a study conducted by the University of Sheffield found that, compared to non-ASMR participants, those who experience ASMR reported increased levels of calmness and decreased levels of stress.

ASMR may be the technique that people are looking for to become more productive. 
For some ASMR is a hindrance – making them lose their focus. But for others it often helps stimulate their creativity helping them get more work done.

So, the next down you sit down to work – try it out and see if it works. If it does, you’re looking towards many focused work sessions.



Photo by Chris J. Davis on Unsplash
Photo by Aaron Burden on Unsplash
Photo by Liv Bruce on Unsplash