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The homegrown automobile maker Mahindra & Mahindra's premium two-wheeler division, Classic Legends, is planning to expand its motorcycle industry's range of models, dealership footprint, and stake globally.
In this groundbreaking development, Classic Legends is likely to introduce the Birmingham Small Arms Company Ltd (BSA), a UK-based brand of motorcycles, to Indian markets by 2025. This partnership is expected to ignite excitement across the automotive world and have a meaningful stake in this emerging space.
Reports suggest that the BSA motorcycles are currently available in 12-13 European countries and the United States, and this two-wheeled electric bike could grace the streets of India in the next 12-18 months.
According to the CEO of Classic Legends, the manufacturing company is now looking to roll out the BSA brand in Australia, Japan, and New Zealand. CEO of Classic Legends Ashish Joshi said, "We're currently looking at demand fulfilment for BSA across twelve to thirteen European countries, and the US is going to take a lot, not only in terms of capacity but energy, as well. Besides, if it can be launched in Australia, Japan, and New Zealand, why miss India?" reported Team-BHP.
Team-BHP also reported that the company could also bring twin-cylinder motorcycles to India, apart from reinforcing its core Yezdi and Jawa bikes in the 350-500 cc segment. However, it will possibly be done depending on the demand for such bikes.
Classic Legends currently averages about 4,000 to 5,000 bikes monthly and now has a renewed focus on product launches, widening its global footprint and network expansion.