BLACKPINK's Lisa Launches Artist Management Company, LLOUD

BLACKPINK's Lisa recently unveiled her own artist management company, LLOUD, in a personal announcement via Instagram on February 8. Lisa expressed her vision for LLOUD, emphasizing its commitment to transcending genres and connecting generations through innovative and authentic experiences.

Introducing LLOUD, a platform to showcase my vision in music and entertainment. Join me on this exciting journey to push through new boundaries together.

According to LLOUD's official website, the label aims to redefine boundaries in the music industry, crafting chart-topping and genre-defying music. While Lisa's group activities with BLACKPINK will continue to be managed by YG Entertainment, her solo endeavors will fall under LLOUD's management.

The establishment of LLOUD marks an exciting chapter for Lisa, allowing her to explore new creative avenues while maintaining her commitment to BLACKPINK and its fanbase. With a focus on innovation and authenticity, LLOUD is poised to make significant contributions to the evolving landscape of the music industry under Lisa's leadership.