It's the election season, and political parties across the spectrum are going out of their way to seek votes on 'Ram ke naam'.

On Sunday, the Bharatiya Janata Party (BJP) held a mega programme at the IGI stadium to celebrate 'Hindu Nav Varsh' (Hindu New Year) where several BJP leaders spoke of how the Narendra Modi government was a devotee of Ram and Delhi needs such a person at its helm.

Last week, the Aam Aadmi Party (AAP) launched a new website called 'AAP ka Ram Rajya' to attract "Hindu voters" apart from highlighting work done by the government in Delhi.

In attendance at the BJP event were hundreds of sants and mahants, members of the party's Hindu Mandir Prakosth (temple coordinator cell), all seven MP candidates, as well as the public.

Addressing the gathering, Uttarakhand Chief Minister Pushkar Singh Dhami said: "Our new year inspires us all to do something new... Earlier, there used to be indifference to celebrating the Hindu New Year... the main reason for this is the government which was there before 2014... because the Congress had no inclination towards Hindu festivals... Under the leadership of PM Modi, our tradition and culture is being celebrated at the world level..."

Taking a dig at the Congress, Dhami also said, "... We all remember how because of the Congress and their rules, Lord Shri Ram was kept in a tent in Ayodhya but now our Ram Lalla has finally returned to his palace and this is because of the Modi government..."

Delhi BJP chief Virendra Sachdeva, who organised the event, said, "... Kendra main bhi ram bhakt ka shashan hai ab Delhi bhi ram bhakt ka sanatan le kar aana hai (The Centre already has a Ram devotee at its helm, now we have to bring the sanatan of a Ram devotee to Delhi as well.), as reported by IndianExpress.