April's Top Idol Groups: Brand Reputation Rankings Unveiled

The Korean Business Research Institute has disclosed this month’s brand reputation rankings for idol groups, derived from an analysis of consumer participation, media coverage, interaction, and community awareness indexes from March 18 to April 18.

Leading the pack is ILLIT, securing the top spot with a brand reputation index of 5,045,265. Noteworthy keywords associated with the group include "Magnetic," "Billboard," and "Lucky Girl Syndrome," with high-ranking related terms such as "record," "enter," and "release." ILLIT also garnered a remarkable 92.70 percent positive reaction rate in the positivity-negativity analysis.

SEVENTEEN ascended to second place, clinching a brand reputation index of 3,741,080.

TWS made significant strides, claiming the third spot with a brand reputation index of 3,432,767, marking a notable 16.55 percent increase from the previous month.

(G)I-DLE secured fourth place, boasting a brand reputation index of 2,968,167 for April.

Rounding out the top five is IVE, achieving a brand reputation index of 2,390,264, reflecting a commendable 12.56 percent surge from March.