For Vinay Shukla, 52, the visit to Ayodhya in the second week of March wasn’t as pleasant as he had expected. A resident of Satna in Madhya Pradesh and ardent devotee of Lord Ram, he feels he was overcharged by a local guide he hired through the hotel staff for the Ram Temple visit, as reported by theHindu.

Mr. Shukla is not alone. With the Shri Ram Janmabhoomi Temple in Ayodhya witnessing an average footfall of 1 lakh to 1.5 lakh pilgrims daily after the consecration ceremony on January 22, the city’s infrastructure and tourism ecosystem is still playing catch up. “There is huge rush, people from adjoining districts are a bit aware of the city, but outsiders face some difficulties as a few locals try to take advantage,” says Rahul Pandey of Ayodhya Tour Guide Service.

Devotees also demand a dedicated awareness campaign by the government apart from boosting infrastructural development. “There is no arrangement for special darshan by paying a certain fee or any special pass at the Mandir. If you ever hear about paying for darshan, it might be a scam. The Mandir management has no connection to this,” said the Shri Ram Janmbhoomi Teerth Trust after multiple complaints were raised.

Many visitors from outside the State are not aware of the Holy Ayodhya app, launched by the Uttar Pradesh government exclusively for religious tourists visiting Ayodhya. The app aims to provide pilgrims with affordable homestay options, whose fares are regulated by district authorities.

Locals said the hospitality sector in the city is still at a nascent stage and only took off following the Supreme Court’s November 2019 judgment on the Ayodhya Temple. They hoped the industry would develop with more quality and affordable options in the next 12-18 months. At present a few hundred hotels, lodges, and homestays cater to the needs of the devotees. Construction of 142 hotels, including luxurious ones like Wyndham Hotels and Resorts and Indian Hotels Company Limited (IHCL), was launched after the recent Global Investors’ Summit. In the 2023 edition of the summit, 102 investment intents worth approximately ₹18,000 crore were signed for tourism in Ayodhya.