By Akansha Srivastava

"We wish to simplify our model to 'Disruption Consulting' and 'Experience Design' as we go forward," said Govind Pandey, CEO, TBWA India, in an exclusive conversation with BestMediaInfo.com.

While OpenAI's Sam Altman says that AI will handle 95% of marketing work done by agencies and creatives, Pandey believes that AI will only replace mediocrity.

He added, "There is an opportunity for smart practitioners to take advantage of what AI can do. All of us should spend an hour everyday learning and working on AI enabled tools to do what we do faster. One should let AI do what AI can possibly do so that we can focus on what only humans can do."

With the proliferation of data, complexity of advertising has only increased. Pandey pointed out, "Just because we know what our customer had for lunch and who they follow on Instagram, does not mean you know how to inspire them or make them remember you."

To read the full story https://bestmediainfo.com/interviews/aim-to-simplify-tbwas-model-to-disruption-consulting-experience-design-govind-pandey-4361993