By Akansha Srivastava

While there is a growing trend of people turning independent, moving to the brands' side or other platforms, Parikshit Bhattaccharya, Chief Creative Officer at BBH India, believes that this profession is suited only for those who have a genuine love for advertising.

He added, "An advertising agency provides the perfect playground for people passionate about advertising. Diverse and interesting individuals converge at an agency to collaborate on ideas, and one never knows what exciting developments will unfold next."

Bhattaccharya joined BBH India in March 2023 leading all creative functions at the agency. His body of work includes more than 10 world-first ideas, including the world's first social media answering machine, the world's first game of golf played with neurofeedback, the world's first first-aid response app, the world's first women's self-defense device, the world's first eye language, amongst others.

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