Aamir Khan's Unique Marketing Strategy: Laapataa Ladies for Free on the First Day, Reveals Kiran Rao

Filmmaker Kiran Rao sheds light on the unconventional marketing approach suggested by Aamir Khan for their upcoming film, Laapataa Ladies. Aamir Khan, co-producing the film under his banner Aamir Khan Films, proposed showcasing the film for free on its release day, drawing inspiration from the success of Vidhu Vinod Chopra's 12th Fail.

Rao, the director of Laapataa Ladies, reflects on the success of small films with no big stars, emphasizing the impact of positive word of mouth. Aamir's unique idea aimed to entice audiences to theaters on the first day, creating buzz and anticipation for the film.

In a broader discussion about Bollywood's marketing practices compared to Hollywood, Rao addresses the cautious approach of Bollywood studios in showing films in advance. She advocates for a shift, allowing reviewers and film writers time to thoughtfully engage with the content and contribute to informed discussions.

Kiran Rao concludes by acknowledging the ongoing Bollywood vs South Indian films debate, emphasizing the importance of great stories and actors from both industries. Laapataa Ladies, with its distinctive marketing strategy, adds a new dimension to the evolving landscape of Indian cinema.