Zomato aptly utilizes the social media platforms to keep the people engaged. It makes uses of trendy topics, current affairs and relatable content to interact with its viewers.

The first image shows how Zomato made use of the popular CRED commercial to draw the audience's attention. The second image shows word play of a popular web series "How I met your mother" to 'How I ate your butter". This creativity used by Zomato helps it in keeping its audience engaged and also markets its brand at the same time.

This way of social media marketing has helped the company widen its audience and increase its publicity.