The target customers for Zomato usually range between 18-35 years, and therefore it is imperative for the brand to work hard in its social media marketing and Zomato puts in the extra effort on creating unique social media posts.
It posts funny content that amuses the audience and drives them to order food at the same time

Social media marketing
As most of our social media platforms remain full of memes , Zomato has wielded the meme marketing strategy successfully to its benefit.

Email Marketing Strategy
Zomato knows how to utilize this effective tool optimally.
Many brands make efforts in using email marketing strategies to their benefit but only a few can emerge with as witty and compelling email marketing strategies as Zomato does. Zomato combines compelling one-liners for the subjects, and a fitting call to action to conclude them.

The biggest learnings from Zomato’s marketing strategy are :
Simple, yet powerful messaging works. Humour is a great tool - one must leverage it whenever possible.
Effective communication is at the core of Zomato’s excellent marketing strategy. Their tone of voice has always been engaging but rather unconventional and this is what makes them stand out. Their focus is interaction with their audience.