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Wonder why? Doesn't models always hold a poke face?!
Now a Sabyasachi Jewellery Ad is getting trolled. Designer Sabyasachi Mukherjee is not new to courting these controversies. Several times he has been in a position where he has had to pull down his campaigns because they have rubbed people the wrong way.
However, recently, for his jewellery range, he got trolled for having ‘unhappy’ models posing for the campaign. Several users said that the models look sad, upset, haunted or even depressed. Is keeping a straight face a sign of being unhappy? Isn’t depressed too hard a word? Moreover, isn’t it a catch 22 situation, because mostly in India women are told off for smiling too much?
Netizens made it amply clear that they felt the models posing were too serious and won’t inspire them as customers to buy the jewellery they were advertising for. The range in question is the Autumn/Winter 2021 Collection fine jewellery. However, why is it problematic to not smile while looking into a camera? A smile which is hiding a hundred sorrows is also a façade? Isn’t it?