Integrity Score 4422
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The web is an informational paradise and a hellscape at the same time.
A boundless wealth of high-quality information is available at our fingertips right next to a ceaseless torrent of low-quality, distracting, false and manipulative information.
The platforms that control search were conceived in sin. Their business model auctions off our most precious and limited cognitive resource: attention. These platforms work overtime to hijack our attention by purveying information that arouses curiosity, outrage, or anger. The more our eyeballs remain glued to the screen, the more ads they can show us, and the greater profits accrue to their shareholders.
It is hardly surprising, therefore, all this should take a toll on our collective attention. A 2019 analysis of Twitter hashtags, Google queries, or Reddit comments found that across the past decade, the rate at which the popularity of items rises and drops has accelerated. In 2013, for example, a hashtag on Twitter was popular on average for 17.5 hours, while in 2016, its popularity faded away after 11.9 hours. More competition leads to shorter collective attention intervals, which lead to ever fiercer competition for our attention – a vicious circle.
To regain control, we need cognitive strategies that help us reclaim at least some autonomy and shield us from the excesses, traps and information disorders of today’s attention economy.
Critical thinking is not enough
The textbook cognitive strategy is critical thinking, an intellectually disciplined, self-guided and effortful process to help identify valid information. In school, students are taught to closely and carefully read and evaluate information. Thus equipped, they can evaluate the claims and arguments they see, hear, or read. No objection. The ability to think critically is immensely important.
But is it enough in a world of information overabundance and gushing sources of disinformation? The answer is“No” for at least two reasons.
First, the digital world contains more information than the world’s libraries combined. Much of it comes from unvetted sources and lacks reliable indicators of trustworthiness.