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Ever seen recommendations of your favourite T- shirt brands on Amazon, or even on Netflix, how does it give us an exact content of movies & series of our choice ? Yess all this is possible, because machine learning algorithms are constantly working behind, to keep the data of the users.
In other words, the ML model observes what a user is constantly searching or binging online on a website. Machine learning is a form of artificial intelligence that teaches computers to think in a similar way to humans: learning and improving upon past experiences.