User persona is a simple yet powerfull tools used by businesses to gain an in-depth understanding about the users and enhance their Value-delivery.

The function of user personas is to ensure that company initiatives (such as marketing or product development), are done with the user very firmly in mind.

Moreover, A persona helps one understand how a user behaves, what they experience, and what their goals are. It gives the team an empathy with the end user that helps them focus their efforts. In understanding that there are different personas, a business understands different needs and expectations, and how to cater to them.

As an example you can have a look at the one of the persona of linkedin users and how it gives actionable insights to a company for execution.