The May Movie Star Brand Reputation Rankings have been released.

This month's brand reputation rankings for film actors have been released by the Korean Business Research Institute!

Using big data collected from April 29 to May 29, the rankings were determined by analyzing the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars.

This month's list was topped by Son Suk Ku, who had a brand reputation index of 7,088,816. In his keyword analysis, the top phrases were "Baeksang Arts Awards," "Nine Puzzle," and "model," while the top related terms were "gentle," "sweet," and "sexy." The actor's positivity-negativity analysis revealed a reaction rate of 83.36 percent.

Song Joong Ki, on the other hand, came in second place with a brand reputation index of 6,229,237.

Ma Dong Seok climbed to third place with a brand reputation index of 4,646,599, a 26.12 percent increase since the rankings were published in March.

Jeon Do Yeon moved up to fourth place with a brand reputation index of 3,814,429, while Kim Hye Soo finished fifth with a total score of 3,677,168 for May.