Offline retail is catching up slowly to come at par with online e-commerce platforms, but in the post-pandemic times, the consumer has developed a preference for online shopping which is why the e-commerce festive season sales were a massive hit, as indicated by industry reports.

According to Dhiraj Gupta, Co-Founder and CTO, mFilterIt, the shift in consumer shopping preference towards e-commerce shopping in India has not been impacted post-pandemic.

“Instead, the pandemic has pushed shoppers towards online shopping and 78% of consumers prefer checking a product online before peeking at the local stores,” he added.

Retailers Association of India’s latest survey report also highlights that retail sales grew 15% year-on-year in October, and increased 19% compared to pre-covid levels.

As per the recently released report by Criteo, Diwali 2022 witnessed a 17% increase in online sales for two weeks before Diwali as compared to the corresponding period of the previous year.

Criteo’s report also highlighted that the sales for Arts and Entertainment grew by 33%, for Food, Beverages and Tobacco by 23% and for Furniture by 17% in the period of two weeks prior to the festivity this year.

Furthermore, stuffed animals (+50%), mobile phones (+48%), pants (+35%), and indoor and outdoor plants (+34%) also showed the highest average index just the week before Diwali, the report highlighted.

Moreover, mFilterIt’s Gupta also ascertained that in the post-pandemic world, the Tier-II and Tier-III towns have also shifted towards online shopping which has further increased sales in e-commerce.

Similarly, another recent report released by DoubleVerify also highlighted that online shopping continues to grow as 54% of consumers report buying more items online now than they did pre-pandemic.

Meanwhile, the report also highlighted that consumers in emerging markets are more likely than average to state they are shopping more online now than they did in the pre-pandemic world, with this highest among Indian consumers, at 74%.

“With platforms like Meesho emerging, the demand for eCommerce in Tier-2 and Tier-3 towns has grown. This impacted the overall growth in demand during the festive season,” he stated.

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