Simon Sinek, a British-American author, and inspirational speaker, once said: “People don’t buy what you do; people buy why you do it.” Unquestionably, this idea is a perfect summation for our case study today, the Nike marketing strategy. A tagline that checks all boxes (literally) of brand recognition, “Just do it,” became three words that shifted storytelling paradigms in ads. So, how do they do it? Also, how did they turn a humble shoe store in Oregon into a multi-billion dollar company with global recognition?
Is it the famous athletes, sponsoring sports teams, large-scale advertising, or just the magic of their distinguished swoosh logo? In this blog, we’ll go through the essential elements of this success story with a complete breakdown of their marketing tactics!
As a matter of fact, what people most often miss with any Nike advertisement is their intentional avoiding of direct product focus. Despite their branding being the core element of their marketing, they seek to connect with their audience using impactful visual experiences. Moreover, Nike advertising is known to have high-budget video production scales, a dramatic background score, and socially conscious concepts.