P&G Shiksha, the CSR program of P&G India, had rolled out a film that narrates the story of two girls from a rural town (Munni and Vidya) who realise their dream of attending school and receiving education.    Conceptualised by Leo Burnett India, the film shows the story of a family on a staycation at a hill station. The two girls, Munni and Vidya, are peeping into the house to see what's happening and inside. Their day is interrupted because of low internet connectivity which leads to the child's online school being interrupted. The two girls outside laugh about the same but are then disappointed when the connectivity returns. One of them states that while the young girl's online school has returned, their school in the village has not returned. The film goes on to reveal that P&G Shiksha, helps girls like them with schooling as it creates schools through this CSR programme.   

The film was launched across social media platforms YouTube, Facebook, Instagram and Twitter.

With 101 Mn views on Youtube, it yielded a huge interest as a result.

The film, inspired by true events, showcases two parallel worlds around us – one where the slightest disturbance in online schooling is a big matter of concern and the other world where children are still dreaming of going to school in remote parts of the country. Munni and Vidya’s story is a simple yet heart-warming instance of the dreams fulfilled by P&G Shiksha through its interventions. 

Video link: https://youtu.be/bErKJIWV_sU