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Soccer in the U.S. has not always had the best track record. Its popularity fluctuates, and interest is usually tied to significant events, such as the World Cup or the Olympics.
Major League Soccer has spent more than 25 years trying to change the sentiment toward soccer in the U.S. while competing with more fast-paced, high-scoring sports such as the NFL and the NBA.
Over the last 10 years, the MLS has become increasingly popular. The league garnered the attention of top international talent, brought in significant investments and generated a massive presence on social media.