MLS popularity fluctuates and interest is usually associated with major events such as
the World Cup & the Olympics.
Over the last decade, MLS has grown in popularity. The league has managed to attract the attention of top international talent, invested heavily and created a large social media presence.

The MLS focuses on increasing the popularity of the younger generation and expanding the club to major sports markets.
But it's also true that the league has seen many obstacles such as leadership changes, financial problems, and constant struggles for large numbers of television viewers.
Increasing huge TV viewers is everything for the league. Media rights contracts are the basis of how the league works and the driving force behind its longevity, growth and operating profit. "The league plans to establish a new media rights package in 2022. The current eight-year media deal with ESPN, Fox, and Univision has raised an estimated $ 90 million annually since 2015."
The
League wants to take advantage of its young fan base, social media presence and FIFA World Cup to be held in the United States in 2026.