Why WH is launching #itstartswithabra

Low income or financial hardship is one of the biggest barriers to women participating in exercise. Sport England’s Active Lives Adult Survey shows a significant disparity between different socio-economic groups and their engagement in physical activity, finding that those in lower socio-economic groups – who make up nearly a third of the adult population – are the least likely to be active.

While my dad played professional football, in my village at least, sport was thought of as something that was for men; something they did when they trained under the lights on a weeknight and played rugby against neighbouring towns and villages on Saturday afternoon.

It wasn’t that there was a lack of opportunity to kick, throw or hit a ball, it’s just that for women it wasn’t the done thing. Meanwhile, among my female relatives, type 2 diabetes was endemic. Looking back now, a lot has changed.

Access to exercise has greatly improved, thanks to free nationwide events like parkrun, while the mental health conversation has normalised moving your body for the sake of your mind.

But one thing hasn’t changed. Kit costs money, and when there isn’t much of it to go around, moving your body in a way that’s both comfortable and safe becomes a luxury.

I’m not talking about the latest leggings you’ve been eyeing from a celeb collab collection; nor a pair of trainers that cost more than a monthly food shop. I’m talking about the item that forms the foundation of your fit kit as a woman.

-A sports bras can be the foundation of a good workout

I’m talking, of course, about a sports bra. A good sports bra does more than keep your breasts from colliding with your chin. It’s an emotional investment in yourself; the mere act of putting it on a statement of intent about how you will spend 60, 30 or, some days, even just 10 minutes. So established is this phenomenon that researchers have a name for it.

Read more- https://uk.style.yahoo.com/introducing-itstartswithabra-latest-campaign-womens-045000055.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvLmluLw&guce_referrer_sig=AQAAAMC8JdpGKoo3_pEKF8TZd-g-tEND6HDrWUYQZqeSdj9aLz8BMAwSvnNcNisd3liG1n3pRPWP7yqOGs56WPQZVEfvN2mseHoZqcdLPPSdVyK9joB9pXmMGltmYPrICUrH0mliW2NOweoVLxx72YAX32HzVen9_7usZflUh4ngfOxm