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🍷Rooh Afza means “soul refresher”.
🍷Its original recipe is more than more than a century old, and is kept in a highly secure, temperature-controlled family archive in Delhi (just like Coca-Cola’s in Atlanta!)
🍷Hakim Abdul Majid created the drink in 1907 in Old Delhi when he was just 23.
He died at the age of 34.
🍷After his death, his widow declared Hamdard a trust: The profits would go not to the family but largely to public.
🍷The drink now brings about Rs 350 crore of profit a year in India with most of it going to a trust that funds schools, universities, and clinics.
🍷Partition split the family, with one son staying back in India and the other moving to Pakistan.
🍷Hamdard Bangladesh is another trust, all three businesses are independent, run by extended family or friends.
🍷Four-fifths of Rooh Afzah is sugar (other ingredients include a dozen herbs and flowers such as chicory, rose, white water lily, sandalwood and wild mint)
All nuggets from this NYT feature: https://www.nytimes.com/2021/07/07/business/india-drink-rooh-afza.html