Elvis Presley is an enigma. The King of Rock n Roll was a big hit earning millions. But a part of the credit goes to his manager Colonel Tom Parker.

Parker realized Presley was a new star and would dominate the market for few years. But then he had to maximise his profit and he would ride the short wave of fame. In 1956, Elvis starred in his first movie

‘Love me tender’ which was a big hit. During this, Parker released various merchandise – charm bracelets, necklaces, scarves, teddy bears, perfumes, lipsticks, sneakers and so on.

Parker realised Elvis had a fair share of haters. He went on to monetize this. He released hate merch like badges which said “I hate Elvis” or “Elvis is a jerk”. He got money from people who wouldn’t slip out a coin.

Thus, this proves that attention, good or bad, when used rightly will lead to great results.