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The day you join a college or start looking for Internships, digital marketing is something you definitely come across. When I first came to know about this word, I had little information about it. But once you see how this works and its current demand in the market, you com to know how important digital marketing is.
So, what is digital marketing? Digital marketing is like any other type of marketing—it’s a way to connect with and influence your potential customers. The real difference is, you connect with and influence those customers online.
Email marketing, pay-per-click advertising, social media marketing and even blogging are all examples of Digital Marketing.
With the growth and rise in social media and internet users, people have developed the tendency to see products online before actually buying them. And this has led to the need of digital marketing. It helps businesses reach people and influence their taste, preferences and choices.
Digital Marketing is the future of the marketing industry due to the continuous increase in the users of internet and social media.