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The costliest hydration reminder in history
One small gesture by a man, a giant loss for a company. Cristiano Ronaldo’s shifted the bottles of Coca-Cola away from him during a press conference in Budapest on Monday in the prelude to his country’s Group F game against Hungary.
The Portugal captain is a renowned health fanatic and made it clear what he thinks of the carbonated soft drink. The 36-year-old shifted the bottles of Coca-Cola away from him during a press conference in Budapest on Monday in the prelude to his country’s Group F game against Hungary.
Ronaldo followed it by holding up bottle of water before declaring in Portuguese: “Agua!”, appearing to encourage people to choose that instead. Coca-Cola’s share price dropped from $56.10 to $55.22 almost immediately after Ronaldo’s gesture, a 1.6% dip. The market value of Coca-Cola went from $242bn to $238bn – a drop of $4bn.
Social media has become an increasingly dramatic environment for shaping our views, influencing our lives very much. This authoritative position is further strengthened by a game of sheer numbers: a large number of followers, shares, and likes will provide viewers with a form of social proof. The notion that others value the opinion of an influencer, and adhere to their judgments, assures viewers that doing so is okay. If the majority is doing something, they must be right. Just like Elon Musk tweeted "Use Signal" which prompted millions of users to switch their accounts from whatsapp to signal over privacy concerns leading to a huge spike in the number of downloads of the latter.
I would like to conclude it by saying that gone are the days when people use to process everything their own way before imitating , Now they just SEE and React!!!!